Cool Aid Air Conditioning & Refrigeration

Effective Date: May 2, 2026 | Last Updated: May 2, 2026

Cool Aid Air Conditioning & Refrigeration ("Cool Aid," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit our website, request a service estimate, schedule a service call, communicate with us by phone, text message, or email, or otherwise interact with our business.

Cool Aid is a family-owned heating, ventilation, air conditioning, and refrigeration services company headquartered in Hidalgo County, Texas, serving residential and commercial customers throughout the Rio Grande Valley. By accessing our website, submitting a form, calling our office, or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not use our website or services. We encourage you to read this policy in full.

This Privacy Policy applies to:

• Our website and any subdomains we operate;

• Online forms, including service request, quote, and contact forms;

• Phone calls, voicemails, SMS/text messages, and email communications with our office;

• In-person interactions at the time of a service call, installation, or estimate;

• Marketing communications, including newsletters, promotional offers, and review requests; and

• Third-party platforms we use to operate our business (e.g., scheduling software, payment processors, customer review platforms, and advertising networks).

This policy does not apply to third-party websites, services, or applications that are linked from our website but operated by other companies. We encourage you to review the privacy policies of any third party before sharing information with them.

We collect information in three general ways: (a) information you provide directly, (b) information collected automatically when you use our website, and (c) information we receive from third parties.

When you contact us, request service, or do business with us, we may collect:

• Full name;

• Service address and billing address;

• Phone number(s), including mobile numbers used for SMS/text;

• Email address;

• Description of the HVAC, air conditioning, or refrigeration issue or project;

• Property details relevant to the work (e.g., system make/model, age of equipment, square footage);

• Payment information, including credit card or bank account details (processed by our third-party payment processor — we do not store full card numbers on our systems);

• Photographs you submit of your equipment or property to help us diagnose an issue or prepare an estimate;

• Communications history, including emails, text messages, voicemails, and notes from phone calls; and

• Any other information you choose to share with us in the course of doing business.

When you visit our website, we and our service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location derived from it;

• Device type, operating system, and browser type and version;

• Referring website or source (including ad clicks);

• Pages viewed, time spent on each page, and navigation paths;

• Date and time of access; and

• Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Section 9 below).

We may receive information about you from:

• Lead-generation platforms and home-services marketplaces (e.g., Google Local Services, Yelp, Angi, HomeAdvisor, Thumbtack) when you submit a request through them;

• Online review sites where you have left or responded to a review;

• Advertising platforms (e.g., Google Ads, Meta/Facebook Ads) regarding ad performance and audience attributes;

• Payment processors confirming or declining a transaction;

• Property managers, landlords, real estate agents, builders, or warranty companies who have engaged us to perform work at your address; and

• Publicly available sources, including business directories and public records.

Cool Aid does not knowingly collect Social Security numbers, driver's license numbers, passport numbers, biometric data, precise geolocation data beyond service-address information, or sensitive categories of data such as health, religious, or political information. If you believe you have inadvertently provided such information, please contact us so we can delete it.

We use the information we collect for the following business purposes:

• Providing services — scheduling, dispatching, performing, and following up on HVAC and refrigeration service, installation, repair, and maintenance work;

• Communicating with you — responding to inquiries, sending appointment confirmations and reminders, providing estimates and invoices, and following up on completed work;

• Processing payments and managing accounts receivable;

• Marketing and promotion — sending newsletters, seasonal maintenance reminders, special offers, and review requests, where you have consented or where permitted by law;

• Improving our website, services, and customer experience through analytics and feedback;

• Complying with legal obligations, including tax reporting, contractor licensing requirements, warranty registrations, and responding to lawful requests from government authorities;

• Protecting our rights, property, and safety, and the rights, property, and safety of our customers, employees, and the public;

• Detecting, preventing, and responding to fraud, security incidents, abuse, and illegal activity; and

• Internal business operations, including training, quality assurance, recordkeeping, and business analytics.

Cool Aid may send you SMS/text messages and place phone calls related to your service requests, appointments, follow-ups, and — where you have given prior express written consent — marketing offers and promotions.

By providing your phone number on a service request form or directly to a Cool Aid representative, you consent to receive transactional and operational messages from us related to that request (e.g., appointment confirmations, technician ETA updates, follow-up service reminders). Marketing messages will only be sent if you have provided separate, express written consent — for example, by checking a clearly labeled marketing-opt-in box on a form. Consent to receive marketing messages is not a condition of purchasing any product or service.

Standard message and data rates may apply, depending on your wireless plan. Message frequency varies based on the nature of your interactions with us.

You may opt out of receiving SMS messages from us at any time by replying STOP to any text message you receive. You may opt out of phone marketing calls at any time by telling our representative or by emailing info@coolaidairconditioning.com. Opting out of marketing communications will not affect transactional messages necessary to complete a job you have requested.

Calls to and from our office may be recorded or monitored for quality assurance, training, and recordkeeping purposes. Texas is a one-party consent state for call recording; by continuing the call after this notice, you consent to such recording where applicable.

We do not sell your personal information for monetary consideration. We may share your information in the following circumstances:

We share information with trusted third-party service providers who perform functions on our behalf, including:

• Field-service management and dispatching software;

• Customer relationship management (CRM) platforms;

• Payment processors and merchant services;

• Email marketing and SMS messaging providers;

• Website hosting, analytics, and security providers;

• Online review and reputation-management platforms;

• Bookkeeping, accounting, and tax professionals;

• Insurance carriers and bonding agents; and

• Legal counsel.

These providers are contractually limited to using your information only for the purposes for which we engage them.

When we install equipment under a manufacturer's warranty (e.g., Trane, Carrier, Goodman, Lennox, Mitsubishi), we may share your contact information and equipment details with the manufacturer to register your warranty and process any future warranty claims.

If you were referred to us by a property manager, real estate agent, home warranty company, builder, or other business partner, we may share information about the work performed with that referring party for billing, status, and warranty-coordination purposes.

We may disclose information when we believe in good faith that disclosure is necessary to:

• Comply with a subpoena, court order, or other legal process;

• Comply with applicable laws, regulations, or government investigations;

• Enforce our contracts, terms of service, or this Privacy Policy;

• Protect the rights, property, or safety of Cool Aid, our customers, employees, or others;

• Investigate or prevent fraud, security incidents, or illegal activity; or

• Respond to an emergency.

In the event of a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such transfer and any material change in how your information will be handled.

We may share information for any other purpose disclosed to you at the time we collect the information or with your consent.

Cool Aid does not sell personal information for monetary consideration. To the extent that the use of advertising cookies or similar technologies on our website may be considered "sharing" or "selling" of personal information for cross-context behavioral advertising under certain state laws, we provide opt-out controls as described in Sections 9 and 10.

We retain your personal information for as long as is reasonably necessary to:

• Provide the services you have requested;

• Maintain accurate records of work performed at your property (which can be relevant for warranty claims, equipment service history, and future diagnostics, often for the lifetime of installed equipment);

• Comply with our legal, tax, accounting, and contractor-licensing recordkeeping obligations under Texas and federal law;

• Resolve disputes and enforce our agreements; and

• Pursue legitimate business interests, including business analytics and historical recordkeeping.

Customer service records are typically retained for at least seven (7) years after the last service date for accounting and tax purposes, and may be retained longer when associated with installed equipment, ongoing warranties, or open disputes. When information is no longer needed, we will securely delete or anonymize it.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, and loss. These measures include access controls, password protection, secure (HTTPS/TLS) transmission of website data, secured payment processing through PCI-DSS-compliant payment processors, and limiting access to personal information to employees and contractors who have a business need to know.

No method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping any account credentials, passwords, or login information confidential. If you believe your information has been compromised through your interactions with us, please contact us immediately at info@coolaidairconditioning.com.

Our website uses cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to operate the site, remember your preferences, analyze traffic, and — where applicable — serve advertising.

• Strictly necessary cookies — required for the website to function (e.g., form submission, security).

• Performance and analytics cookies — help us understand how visitors use our website (e.g., Google Analytics, Microsoft Clarity).

• Functional cookies — remember preferences such as your service area, last form entries, or chat-widget state.

• Advertising and targeting cookies — used by us and third-party advertising partners (e.g., Google Ads, Meta/Facebook Pixel) to deliver relevant ads, including retargeting ads, and to measure ad performance.

You can control cookies through your browser settings, including by blocking or deleting them. Disabling certain cookies may affect the functionality of our website. You can also opt out of certain ad-targeting cookies through industry tools such as the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and Your Online Choices in the EU (youronlinechoices.eu). Most modern browsers also support a "Global Privacy Control" (GPC) signal — when we detect a GPC signal, we treat it as a request to opt out of any cross-context behavioral advertising for that browser.

Depending on the U.S. state in which you reside, you may have specific rights regarding your personal information. Cool Aid complies with applicable state privacy laws, including the Texas Data Privacy and Security Act ("TDPSA").

If you are a Texas resident, you have the right to:

• Confirm and access — confirm whether we are processing your personal data and access that data.

• Correct — correct inaccuracies in your personal data, taking into account the nature of the data and the purposes of the processing.

• Delete — request deletion of personal data we hold about you, subject to legal retention requirements.

• Portability — obtain a copy of personal data you previously provided in a portable, readily usable format.

• Opt out — opt out of the processing of your personal data for (a) targeted advertising, (b) the sale of personal data, or (c) profiling that produces legal or similarly significant effects (Cool Aid does not engage in such profiling).

• Non-discrimination — exercise these rights without being discriminated against in the price or quality of services.

• Appeal — if we deny your request, you may appeal that decision; if your appeal is denied, you may contact the Texas Attorney General at https://www.texasattorneygeneral.gov.

Residents of California, Colorado, Connecticut, Virginia, Utah, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights, including the right to know, access, correct, delete, port, and opt out of the sale or sharing of personal information, as well as the right to limit the use of sensitive personal information. We honor verifiable requests submitted under those laws to the extent they apply.

To exercise any of these rights, please contact us at:

• Email: info@coolaidairconditioning.com

• Subject line: "Privacy Rights Request"

We will respond to verifiable requests within forty-five (45) days, with the option to extend by an additional forty-five (45) days where reasonably necessary. We may need to verify your identity before fulfilling a request, including by asking you to confirm information already on file. You may use an authorized agent to submit a request on your behalf, provided we receive written authorization signed by you.

If we deny your request in whole or in part, you may appeal by replying to our denial email within thirty (30) days. We will respond to your appeal within sixty (60) days. If your appeal is denied, you may contact the Texas Attorney General or the attorney general of your state of residence to submit a complaint.

Cool Aid Air Conditioning & Refrigeration's services and website are intended for use by adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13, and our services are not directed to children. In compliance with the federal Children's Online Privacy Protection Act ("COPPA"), if we become aware that we have inadvertently collected personal information from a child under 13, we will promptly delete that information from our records.

If you are a parent or legal guardian and believe that your child under 13 has provided personal information to us, please contact us immediately at info@coolaidairconditioning.com so we can take appropriate action.

Some browsers transmit "Do Not Track" (DNT) signals. Because there is no industry standard for how to interpret DNT signals, our website does not currently respond to them. However, we do honor Global Privacy Control (GPC) signals as described in Section 9.2.

Our website may contain links to third-party websites, including manufacturer pages, social media platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, Google Business Profile), review sites (Google, Yelp, Better Business Bureau), and online payment portals. These third parties operate independently and have their own privacy policies. We are not responsible for the privacy practices of these third parties, and we encourage you to review their policies before submitting any information to them.

When we send marketing emails, we comply with the federal CAN-SPAM Act. Every marketing email will:

• Identify itself as a commercial message;

• Include our valid physical postal address;

• Include clear instructions for unsubscribing; and

• Honor opt-out requests within ten (10) business days.

You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by emailing info@coolaidairconditioning.com. Unsubscribing from marketing emails will not stop us from sending transactional emails (e.g., appointment confirmations, invoices) related to services you have requested.

Cool Aid operates in and serves customers within the State of Texas, primarily in the Rio Grande Valley. Our website is hosted and operated in the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your jurisdiction. By using our website or services, you consent to such transfer and processing.

We do not actively market our services to consumers in the European Union or United Kingdom; however, if you are an EU/UK resident who has chosen to interact with us, you may have additional rights under the EU General Data Protection Regulation ("GDPR") or UK GDPR, including the right to lodge a complaint with your local data protection authority.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will revise the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice (such as a banner on our website or an email to customers on file). Your continued use of our website or services after the effective date of an updated policy constitutes acceptance of the updated terms. We encourage you to review this policy periodically.

If you have any questions, concerns, comments, or complaints about this Privacy Policy or our privacy practices, or if you wish to exercise any of your privacy rights, please contact us:

Cool Aid Air Conditioning & Refrigeration

Privacy Inquiries

Email: info@coolaidairconditioning.com

Service Area: Hidalgo County and the Rio Grande Valley, Texas, USA

Please include "Privacy Inquiry" in the subject line so we can route your message promptly. We will acknowledge receipt of privacy-related correspondence within ten (10) business days and respond substantively within the timeframes required by applicable law.

By using our website or engaging our services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.